Kinsley would call this a gaffe, perhaps?
The video games industry has to learn to operate in a different way. My answer is for us as publishers is to actually sell unfinished games - and to offer the consumer multiple micro-payments to buy elements of the full experience.
Emphasis mine. Well, someone finally said it out loud. This is, of course, the natural progression from releasing beta games as final.
Remind me not to buy any CodeMasters games.