If you ask me, all the furore surrounding the HD-DVD gloom and doom buzzing around the internet can only be a "good thing" for Sony. It's all just further proof that the symbiosis between games console and media accessory is irrevocably complete and the resulting abomination is the future. And I'm not even going to begin to theorise about how the PS3 might have helped Sony's Blu-Ray empire.
Sony are probably going to use the news as a metaphorical ladder to climb towards their metaphorical goal in the universe, which is to sell the PS3 as a "lifestyle" console. This serves the dual purpose of inevitably infuriating people who spend a considerable chunk of their time browsing internet forums (i.e: me) and also generating a huge swathe of attention (case in point: this post) where the ensuing knock-on effect will cause some people to put down money and actually buying one.
There's got to be some fence sitters, who both want to adopt a HD format and not buy the next Betamax. This news will surely encourage them towards a PS3. Right?Of course, there's the bigger picture. We all want to be seen as cool and Sony are no different. By touting their universally-panned fence-sitting jack of all trades black box as some sort of arbitrary accessory to life then Sony aren't just making a games machine for teenagers they're making something you're not ashamed of having in your living room. I'm sure that's the sort of general consensus that Sony are getting at. I'll bet you my right arm that's the kind of stuff they talk/make Powerpoint graphs about in business meetings
Don't get me wrong, Sony are no worse than the competition. After all, my 360 has spent the last three weeks slapping me round the face with news about how I can download movies onto my games playing console, provided it's not too busy randomly exploding and I can buy a sound system big enough to drown out the console's turbine engine.I bet even Nintendo would do it if their little white brick was powerful enough.