Curmudgeon Gamer
Curmudgeoning all games equally.
03 December 2007
Horrible Sony marketing
Finishing Uncharted at the same time that I'm seeing Sony hire a new advertising agency reminds me to mention the horrible Sony presence in local GameStop stores. Sony's big first-party games for the holiday are Uncharted: Drake's Fortune, Ratchet & Clank Future: Tools of Destruction, and (maybe) Heavenly Sword. These are practically invisible to shoppers.

One particular GameStop that I visit about once a week has a single copy of Uncharted on display. Recently I saw it on the shelf with only its spine showing, making sure it won't catch anyone's attention. The copy of Ratchet & Clank they have there is on the top shelf of the PS3 section, which puts it above everyone's eye level. And I'm not even sure they have a copy of Heavenly Sword.

Sony apparently is spending some huge wad of cash ($150 million?) on promoting the PS3. The TV ads someone showed me online today were pretty good. The Uncharted one certainly nails the tone of the game. But when people get to the store, if the PS3 display is as uninteresting as what I'm seeing, then all that money will be for naught.

Then they have a PS3 kiosk, but no really interesting demos. It should be locked on a Ratchet & Clank demo or something. Heck, get a Japanese account like I did and download the Japanese Gran Turismo 5 demo. It's a beautiful looking game and will get people interested.

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--Matt Matthews at 22:18
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