The page at Sony's site has almost no info. There is an interview with GameSpot, here syndicated over on GameStop.
Snippet of that interview:
Interesting. As far as I know, this is a pretty unprecedented move, at least in the United States videogame industry. The game is also being released on the Xbox 360. I'm guessing the Wii and PS3 markets are too small (and the PS3 will presumably play the PS2 version).
GS: Is this a one-time experiment in courting the Spanish-speaking market, or something EA plans to do with all subsequent Madden games?
AS: Each year we have to evaluate our resources and priorities; however, we went into this project with the hope that it would be well received and become a part of our annual release schedule.
I wonder how much the NFL had to do with it. You might recall the game they played in Mexico City last year, iirc, and the regular season game in London earlier this year with the Giants and Miami. The NBA is also pretty big into going international, from China to Europe, and Commissioner Stern won't stop talking about how international expansion is the future of the league.
Nor would I quite say this is the first stab by Madden to get everyone thinking global. I'm still impressed with a team relocating to Mexico City (another post here) when I played franchise a while back. Now I'm starting to think that wasn't just the game modeling the rumors of what the NFL might do, but the NFL talking to their exclusive partner about inserting a little advert for such a move.
To be clear, by "unprecedented" I meant that first game with a version localized for an internal segment of the population.
Of course, I'm not considering games like Ninja Gaiden Black, which as I recall was a retooled Ninja Gaiden specifically for the masochist gamers. ;^)
Does Mexico have a different version/regionalized PS, Xbox, etc than the US?