Curmudgeon Gamer
Curmudgeoning all games equally.
07 September 2007
Karraker Gone
One of the better things to happen to Sony in the past year is having someone who appeared mostly sane heading up PR. Now that guy, David Karraker, is leaving to work in the "spirits industry". I suppose one might say he needed a stiff drink. In the interview he did with Next-Gen.biz today, he touts Sony's PlayStation blog as an important contribution.

He's right.

I don't keep refreshing my RSS reader waiting for a new post penned by Jack Tretton, mind you. The blog is just a glorified PR space. On the other hand, when they make an announcement on the blog before they send out a press release to the news sites, they're doing precisely what Karraker said they needed to do: take control of their own message. Sure, it's often PR garbage, but at least the public can get the PR garbage directly from that tap instead of filtered through IGN or Kotaku. Direct is better.

Of course, Sony's message, no matter how direct, hasn't always been clear. Where is Game 3.0, anyway? Why are they letting leaks set up expectations of how well PlayStation Home is progressing? They've got work to do. But, for the most part, they're right back to a healthy back-and-forth with the media and their competition.

I hope Sony gets someone as good or better than Karraker for the next PR guy. They're going to need it.

(Disclosure: I have written and continue to write for Next-Gen.biz, to whom I've linked.)

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--Matt Matthews at 16:40
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