See, it's one thing to get the big magazines and websites talking about Halo 3 in previews. It will be another thing altogether when over a million Xbox 360 owners download a Halo 3 demo, invite friends over to play, and set online forums afire with post after post of gushing praise. [...] What's going to be louder? A dozen well-paid articles on the coming of the PlayStation 3 or literally millions of monkeys banging away on their keyboards about the most important demo since shareware Quake?And, while Bill Gates was wrong about some of the specifics -- he had Halo 3 coming out Spring 2006 -- he did promise this would happen, in his own creepy way:
'It's perfect,' Gates says, radiant with bloodlust. 'The day Sony launches [the new PlayStation], and they walk right into Halo 3.'The image of Gates radiant with bloodlust is a bit disturbing, no?
Anyway, I continue to be impressed with the swiftness with which Microsoft has learned to play to the crowd. If they do come out with the higher sales this generation (and that may happen in terms of software, even if it's not true of hardware) then they'll have earned it.
Well, if you lived in Europe you'd be right!
I think the insane hype followed by the extremely successful launch of Gears of War helped Microsoft as well.