Curmudgeon Gamer
Curmudgeoning all games equally.
08 March 2006
Marketing types
From a new regular feature at Next-Gen about marketing:
Certainly [the Xbox] 360 has a smaller footprint than the original model, which is an improvement. But the color choice (a generic computer beige), and its rounded edges look like a dental appliance. The design does not give any appreciable idea what this box might do. The design should be part of the message. But it fails to communicate much beyond the fact that it needs to be plugged in.
Say what?

Every Xbox 360 I've seen is silvery, not beige. Certainly a lot better looking than the PlayStation 2, or the Cube. Heck, it's got the PlayStation 3 beat. Update: Stopped by Rhino Games instead of eating lunch. The Xbox 360 they had on display was certainly white with silver trim, not beige. It looks at least the same color as some past iBooks are/were, and Jobs would never let you call them generic computer beige.

And what precisely should a system look like to convey it's for games? Flashing lights? A slot for quarters? A big fat joystick and trackball built into the case?

Not a promising start for this new feature.

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--Matt Matthews at 22:13
Comment [ 2 ]

Comments on this post:

Dunno, I like the PS2's look better than the xbox 360 (both of which are standing next to each other), but probably only until I get this:

(customizable faceplate for the 360!)

By Anonymous zachary, at 09 March, 2006 03:22  

I think the 360 looks like one of those cheapy little wanna-be PCs that people get tricked into buying at Best Buy. Oh wait, that's exactly what it is! ZING!

By Anonymous Anonymous, at 09 March, 2006 12:09  

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